The Science of Hugging: How Oxytocin Changes Our Brain Chemistry

Oxytocin, known as the “love hormone,” is expanding its role from human bonding and childbirth to skincare and wellness. This hormone, naturally produced in the brain, is being explored for anti-aging and skin health benefits by boosting collagen production and enhancing elasticity. Its stress-relieving properties also improve emotional wellbeing, potentially reducing skin issues like acne. As its integration in skincare products gains popularity, oxytocin shows promise in promoting both physical and emotional health, marking a novel frontier in beauty and wellness.

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