The Gym Launch program is a comprehensive business coaching initiative aimed at helping gym owners enhance their business models, attract more members, and boost profitability. Founded by Alex Hormozi, it provides tools, strategies, and mentorship to turn any gym into a successful business. The program offers guidance in marketing, sales, client retention, and operational efficiency, along with resources like videos, webinars, and live coaching. It is suitable for various types of gyms and promises significant results within weeks to months, depending on implementation.